The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Gender Gaps
Agency: +KNAUSS / Hamburg + Die Stube / Hamburg
Client: Frauen aufs Podium e.V. Category: Craft / Writing - Series
Nuggets of Wisdom
Agency: Joe Public United / Johannesburg + StudiJoe / Johannesburg
Client: Chicken Licken Category: Craft / Writing - Series
Quaker Qrece
Agency: AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires
Client: Pepsico Category: Physical Product / Promotional
#ShowUsEqual
Agency: Kolle Rebbe / Hamburg + German Olympic Sports Confederation / Frankfurt/Main
Client: German Olympic Sports Confederation Category: Physical Product / Promotional
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Physical Product / Promotional
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Physical Product / Promotional
#WeThe15
Agency: adam&eveDDB / London + Pulse Films / London + Pentagram / London + FleishmanHillard / London
Client: International Paralympic Committee Category: Integrated Branding Campaign
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Integrated Branding Campaign
Discover the originals
Agency: Forsman & Bodenfors / Göteborg
Client: Visit Sweden Category: Integrated Branding Campaign
Zeus & Hera
Agency: Goodby Silverstein & Partners / San Francisco
Client: BMW of North America Category: Integrated Branding Campaign
A CODA Story
Agency: Google Brand Studio / San Francisco
Client: Google Category: Integrated Branding Campaign
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Integrated Branding Campaign
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us Category: Integrated Branding Campaign
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London
Client: Sipsmith Category: Integrated Branding Campaign
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Integrated Branding Campaign
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Digital & Online / Websites & Mobile
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client: Mercado Livre (Ebazar) Category: Digital & Online / Websites & Mobile
Billion Dollar Collection
Agency: Prime Weber Shandwick / Stockholm + H&M Foundation
Client: H&M Foundation Category: Digital & Online / Websites & Mobile
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Digital & Online / Websites & Mobile
World of Excuses
Agency: Wunderman Thompson / Melbourne + Activista
Client: United Nations Development Programme Category: Digital & Online / Websites & Mobile
Hackwashing
Agency: VMLY&R Commerce / Mumbai + Hindustan Unilever Limited / Mumbai
Client: Lifebuoy Category: Direct Marketing
Little Big e-Motion
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul
Client: Hyundai Motor Group Category: Craft / Use of Technology
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Offline Hour
Agency: M&C Saatchi / Dubai + Pizza Hut / Dubai
Client: Pizza Hut META Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Bloom Season
Agency: Kin / New York + Mailchimp
Client: Mailchimp Category: Editorial / Digital Publications
Sound Support
Agency: The Public House / Dublin + PHD / Dublin + Event Junkies / Dublin + Motherland / Dublin
Client: FBD Insurance Category: Innovation & Transformation / Innovation in Lockdown
The Beach Walker Project
Agency: AlmapBBDO / São Paulo + Bando Studio / São Paulo + Jamute / São Paulo
Client: Diageo Category: Online & Mobile Video / Online-only Video - Series
Colour Spoilers
Agency: Sid Lee + Starcom + Lowe's Canada
Client: Lowe's Canada Category: Online & Mobile Video / Online-only Video - Series
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Mobile-First Video / Over 15 Seconds
Football is for Everyone
Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client: National Football League Category: Mobile-First Video / Over 15 Seconds
Visual identity for Scandinavian University Press
Agency: Anti / Oslo
Client: Scandinavian University Press (Universitetsforlaget) Category: Branding / Rebranding
Kia Brand Relaunch
Agency: INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Sonda Productions / Barcelona + BLACKSPACE / Munich
Client: Kia Corporation Category: Branding / Rebranding
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Online Films & Video / Long Form - Single
Day After Day
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon Category: Online Films & Video / Long Form - Single
Walter the Cat
Agency: Commonwealth//McCann / Detroit + Mackcut / New York + The Mill / Los Angeles + O Positive / Los Angeles
Client: Chevrolet Category: Online Films & Video / Long Form - Single
Lost Roads
Agency: Commonwealth//McCann / Bogota
Client: General Motors / Chevrolet Category: Online Films & Video / Long Form - Single
Written By
Agency: Creative X Meta + Exile + Serial Pictures
Client: Meta Category: Online Films & Video / Long Form - Single
Game Responsibly - Machine-gun Mouth
Agency: DDB Mudra Group / Mumbai + Early Man Films / Mumbai
Client: Battlegrounds Mobile India Category: Online Films & Video / Long Form - Single
Stayfree Daughter's Day
Agency: DDB Mudra Group / Mumbai
Client: Stayfree Category: Online Films & Video / Long Form - Single
In Love We Trust
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty Category: Online Films & Video / Long Form - Single
Discover the originals
Agency: Forsman & Bodenfors / Göteborg
Client: Visit Sweden Category: Online Films & Video / Long Form - Single
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Online Films & Video / Long Form - Single
A CODA Story
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online Films & Video / Long Form - Single
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online Films & Video / Long Form - Single
Award:
2022 Radio & Audio Merit Award
Agency:
+KNAUSS / Hamburg + Die Stube / Hamburg
Client:
Frauen aufs Podium e.V.
Title:
Gender Gaps
Category:
Craft / Writing - Series
Annual ID:
OS22_RA039M
Award:
2022 Radio & Audio Merit Award
Agency:
Joe Public United / Johannesburg + StudiJoe / Johannesburg
Client:
Chicken Licken
Title:
Nuggets of Wisdom
Category:
Craft / Writing - Series
Annual ID:
OS22_RA040M
Award:
2022 IP & Products Merit Award
Agency:
AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires
Client:
Pepsico
Title:
Quaker Qrece
Category:
Physical Product / Promotional
Annual ID:
OS22_IP013M
Award:
2022 IP & Products Merit Award
Agency:
Kolle Rebbe / Hamburg + German Olympic Sports Confederation / Frankfurt/Main
Client:
German Olympic Sports Confederation
Title:
#ShowUsEqual
Category:
Physical Product / Promotional
Annual ID:
OS22_IP014M
Award:
2022 IP & Products Merit Award
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Physical Product / Promotional
Annual ID:
OS22_IP015M
Award:
2022 IP & Products Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Physical Product / Promotional
Annual ID:
OS22_IP016M
Award:
2022 Integrated Merit Award
Agency:
adam&eveDDB / London + Pulse Films / London + Pentagram / London + FleishmanHillard / London
Client:
International Paralympic Committee
Title:
#WeThe15
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG020M
Award:
2022 Integrated Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG021M
Award:
2022 Integrated Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Visit Sweden
Title:
Discover the originals
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG022M
Award:
2022 Integrated Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
BMW of North America
Title:
Zeus & Hera
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG023M
Award:
2022 Integrated Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
A CODA Story
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG024M
Award:
2022 Integrated Merit Award
Agency:
Hjaltelin Stahl / Copenhagen
Client:
IKEA
Title:
CIRKULÄR
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG025M
Award:
2022 Integrated Merit Award
Agency:
Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client:
Wingstop
Title:
Thighstop
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG026M
Award:
2022 Integrated Merit Award
Agency:
Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client:
Represent Us
Title:
Gerry's Partisan Pizza
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG027M
Award:
2022 Integrated Merit Award
Agency:
Ogilvy UK / London
Client:
Sipsmith
Title:
The Official Tennis of Sipsmith Gin
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG028M
Award:
2022 Integrated Merit Award
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG029M
Award:
2022 Direct Marketing Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS22_DM066M
Award:
2022 Direct Marketing Merit Award
Agency:
GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client:
Mercado Livre (Ebazar)
Title:
NEW ICONIC KISSES
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS22_DM067M
Award:
2022 Direct Marketing Merit Award
Agency:
Prime Weber Shandwick / Stockholm + H&M Foundation
Client:
H&M Foundation
Title:
Billion Dollar Collection
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS22_DM068M
Award:
2022 Direct Marketing Merit Award
Agency:
Publicis Conseil / Paris
Client:
Fondation de France
Title:
Bee Influencer
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS22_DM069M
Award:
2022 Direct Marketing Merit Award
Agency:
Wunderman Thompson / Melbourne + Activista
Client:
United Nations Development Programme
Title:
World of Excuses
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS22_DM070M
Award:
2022 Health & Wellness Merit Award
Agency:
Havas / Tel Aviv
Client:
Laisha
Title:
Helpline on The Cover
Category:
Direct Marketing
Annual ID:
OS22_HW042M
Award:
2022 Health & Wellness Merit Award
Agency:
VMLY&R Commerce / Mumbai + Hindustan Unilever Limited / Mumbai
Client:
Lifebuoy
Title:
Hackwashing
Category:
Direct Marketing
Annual ID:
OS22_HW043M
Award:
2022 Health & Wellness Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motor Group / Seoul
Client:
Hyundai Motor Group
Title:
Little Big e-Motion
Category:
Craft / Use of Technology
Annual ID:
OS22_HW076M
Award:
2022 Experiential & Immersive Merit Award
Agency:
DDB / Chicago
Client:
Miller
Title:
Millerverse
Category:
Brands & The Metaverse
Annual ID:
OS22_EX055M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Publicis Conseil / Paris
Client:
Carrefour
Title:
The Healthy Map
Category:
Brands & The Metaverse
Annual ID:
OS22_EX056M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS22_IN079M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
M&C Saatchi / Dubai + Pizza Hut / Dubai
Client:
Pizza Hut META
Title:
Offline Hour
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS22_IN080M
Award:
2022 Design Merit Award
Agency:
Kin / New York + Mailchimp
Client:
Mailchimp
Title:
Bloom Season
Category:
Editorial / Digital Publications
Annual ID:
OS22_DE073M
Award:
2022 Music & Sound Craft Merit Award
Agency:
The Public House / Dublin + PHD / Dublin + Event Junkies / Dublin + Motherland / Dublin
Client:
FBD Insurance
Title:
Sound Support
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_MS063M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
AlmapBBDO / São Paulo + Bando Studio / São Paulo + Jamute / São Paulo
Client:
Diageo
Title:
The Beach Walker Project
Category:
Online & Mobile Video / Online-only Video - Series
Annual ID:
OS22_IN060M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Sid Lee + Starcom + Lowe's Canada
Client:
Lowe's Canada
Title:
Colour Spoilers
Category:
Online & Mobile Video / Online-only Video - Series
Annual ID:
OS22_IN061M
Award:
2022 Social Media Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS22_SM060M
Award:
2022 Social Media Merit Award
Agency:
72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client:
National Football League
Title:
Football is for Everyone
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS22_SM061M
Award:
2022 Design Merit Award
Agency:
Anti / Oslo
Client:
Scandinavian University Press (Universitetsforlaget)
Title:
Visual identity for Scandinavian University Press
Category:
Branding / Rebranding
Annual ID:
OS22_DE061M
Award:
2022 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Sonda Productions / Barcelona + BLACKSPACE / Munich
Client:
Kia Corporation
Title:
Kia Brand Relaunch
Category:
Branding / Rebranding
Annual ID:
OS22_DE062M
Award:
2022 Design Merit Award
Agency:
Ogilvy / New York
Client:
New York Philharmonic
Title:
NYPhil
Category:
Branding / Rebranding
Annual ID:
OS22_DE063M
Award:
2022 Film Merit Award
Agency:
Apple
Client:
Apple
Title:
Couch
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI074M
Award:
2022 Film Merit Award
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI075M
Award:
2022 Film Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
White Ribbon
Title:
Day After Day
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI076M
Award:
2022 Film Merit Award
Agency:
Commonwealth//McCann / Detroit + Mackcut / New York + The Mill / Los Angeles + O Positive / Los Angeles
Client:
Chevrolet
Title:
Walter the Cat
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI077M
Award:
2022 Film Merit Award
Agency:
Commonwealth//McCann / Bogota
Client:
General Motors / Chevrolet
Title:
Lost Roads
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI078M
Award:
2022 Film Merit Award
Agency:
Creative X Meta + Exile + Serial Pictures
Client:
Meta
Title:
Written By
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI079M
Award:
2022 Film Merit Award
Agency:
DDB Mudra Group / Mumbai + Early Man Films / Mumbai
Client:
Battlegrounds Mobile India
Title:
Game Responsibly - Machine-gun Mouth
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI080M
Award:
2022 Film Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Stayfree
Title:
Stayfree Daughter's Day
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI081M
Award:
2022 Film Merit Award
Agency:
dentsuMB Taiwan / Taipei
Client:
Sinyi Realty
Title:
In Love We Trust
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI082M
Award:
2022 Film Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Visit Sweden
Title:
Discover the originals
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI083M
Award:
2022 Film Merit Award
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI084M
Award:
2022 Film Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
A CODA Story
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI085M
Award:
2022 Film Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Year in Search 2021
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI086M
